Sterling Luna is a 50-piece capsule of solid S925 sterling silver essentials — minimalist hoops, stacking rings, fine chains and everyday necklaces. Suggested retails run $49 to $299, median $109, at a median 63% gross margin. Order one unit at a time, after your customer pays, in your own branded packaging for a flat $8.99 DDP.
Solid S925 sterling silver throughout — stamped 925, not plated over brass. There is no plating layer to wear off; the metal is the same all the way through, which is the main thing buyers at this price point want confirmed.
Yes — tarnish is natural to sterling silver and reverses completely with a polishing cloth. It is not a defect. Advise customers to keep pieces dry and stored closed; saying this plainly in your copy prevents returns rather than causing them.
50 styles, led by earrings and necklaces, with rings and bracelets alongside — minimalist everyday pieces like hoops, stacking rings and fine chains, designed to layer together.
Suggested retails run $49 to $299 with a median of $109, against a catalog-wide median of $49. Gross margins run 53% to 70%, median 63%. Solid silver justifies the premium — make sure your product copy says the metal is solid, not plated.
The ring styles in this collection are adjustable open designs — they fit a range of finger sizes without size variants, so there is no size chart and no size-exchange workflow. Elsewhere in the catalog a smaller set of rings syncs as fixed US sizes (US 6–9); if a ring lists no size variant, it is adjustable.
Stores selling minimalist everyday jewelry to buyers who care what the metal actually is. It layers well with the vermeil range for a silver-and-gold storefront, and its stacking pieces suit bundle offers.
