Not a discount code. Not a commission. A private-label collection under your name, on your own Shopify store, shipped in your packaging, with margins you set.
How creators launch a jewelry line without inventory: Branvas is a private-label jewelry platform for creators on Shopify. You curate 10–30 pieces from a catalog of 800+ styles, set your own retail prices, and Branvas builds your Shopify store (via its SiteMuse app), applies your logo to the packaging and ships each order to your followers. You are the merchant and keep the margin; there is no inventory, minimum order or commission structure.
The customer, the repeat purchase and the box all belong to you.
| Affiliate / discount code | Brand sponsorship | Your own line with Branvas | |
|---|---|---|---|
| Who owns the customer | The brand | The brand | You (your store, your email list) |
| What you earn per $28 sale | $1.50–$4 (5–15%) | Flat fee, one-off | ≈ $19.6 gross margin at 70% |
| Repeat purchases | Rarely credited to you | None | Yours, forever |
| Whose name is on the box | Theirs | Theirs | Yours |
| Up-front cost | $0 | $0 | $0 product; Shopify subscription |
| Effort | Low | Low | Medium: pick pieces, set prices, promote |
Illustrative economics using a $28 retail piece; your prices and margins are set by you. Affiliate rates are typical fashion ranges, not a specific program's.
Size matters less than trust. Promotion matters more than either.
Curate, brand, launch. We build and ship.
Pick 10–30 pieces that look like you: dainty gold, chunky statement, boho stone, waterproof steel for the gym crowd, men's rings. A tight edit sells better than a catalog; add drops later.
Create a Shopify account; SiteMuse builds a launch-ready store around your collection. Upload your logo once and it goes on every box and insert card. Shoot the pieces in your aesthetic with AI imagery, or shoot your own.
Place a sample order first so you can film the unboxing with your own packaging. When followers buy, Branvas inspects, packs under your brand and ships with tracking.
Illustration only; the biggest lever is how often the line appears in your content after launch week.
Run your own numbers in the Influencer Income Calculator.
“As an influencer, I needed a jewelry line that matched my aesthetic without the hassle of inventory. Branvas delivered exactly that. The quality is consistently high, shipping is fast, and the custom packaging with my branding makes every unboxing special for my followers.”
The line is “[Your name] Jewelry”, never “my dropshipping store”.
Not just the launch post. Every outfit video is a product placement you don't pay for.
A new edit gives followers a reason to come back; with no inventory, a drop is a curation decision, not a purchase order.
That is the moment the line stops looking like dropshipping.
Print-on-demand jewelry (engraved message cards, stamped pendants) is quick to set up and works for gifting niches, but the product is the same pendant everyone else sells with a different card. Private label means you choose pieces that fit your aesthetic and the packaging carries your brand, so the line reads as yours rather than as a novelty.
The creators who sell are the ones whose collection could be described in a sentence: “waterproof gold for the gym,” “dainty layering for brides,” “signet rings for men who don't wear jewelry.” Start with 10–30 pieces that fit that sentence.
Suggested retail is a starting point. A creator with a premium audience can price above it; a creator whose followers are students should price under it and make the volume. Either way, the margin is yours to set and yours to keep.
Launch-week sales are the easy part. Retention comes from a cadence: a new drop each quarter, a holiday edit, a restock of the piece that sold out.
Command collection · one of 16 curated edits creators can build a line from.
You need a Shopify account; you do not need a finished store. Branvas's SiteMuse app builds a launch-ready Shopify store around your collection during onboarding: theme, pages, product listings and checkout. If you already have a store, install the Branvas app and add the collection to it.
No. You are the brand owner. You set the retail price, the customer pays your store, and you pay Branvas the wholesale cost of each piece after the sale. What is left is yours; across the catalog the median margin at suggested retail is 60–70%. Affiliate programs pay you a slice of someone else's sale; here it is your sale.
It depends on audience size and how often you feature the line, not on follower count alone. As an illustration: a piece retailing at $38 with a wholesale cost around $11 leaves about $27 before payment fees. If 2% of 10,000 engaged viewers buy in a launch week, that is 200 orders and roughly $5,400 in gross margin. Use the Influencer Income Calculator with your own numbers; be conservative on conversion.
You own the customer relationship and the storefront; Branvas handles production, quality inspection, branded packing, shipping and tracking. Damaged or defective items are replaced by Branvas. Returns for change of mind follow your store policy.
Packaging carries your logo on the box and insert card on every plan. Pieces come from the curated catalog of 800+ styles; AI product imagery lets you shoot them in your own aesthetic, and you can curate a collection of 10–30 pieces that reads as a signature line. Bespoke designs and engraving are not offered.
There is a free plan with no monthly fee. Paid plans start at $29 per month and add branding options, AI imagery credits and priority support. Shopify charges its own subscription separately. Product is paid per order at wholesale after your customer has paid you, so the cash risk is close to zero.
Curate your first 20 pieces today. Order samples, film the unboxing with your own box, and be live before your next drop.
Free plan available · No credit card required