Sterling Glow is a 62-piece capsule of gold plated sterling silver — real gold over an S925 sterling silver base — led by earrings, with necklaces and bracelets alongside. Suggested retails run $58 to $229, median $109, at a median 65% gross margin. Order one unit at a time, after your customer pays, in your own branded packaging for a flat $8.99 DDP.
Yes — vermeil means a layer of real gold over a sterling silver base. The term is regulated, unlike ‘gold plated’, which is usually gold over brass. It is the honest premium tier of gold-look jewelry, and worth one explanatory sentence in your product copy.
Keep it dry, apply perfume before dressing, and wipe pieces after wear. Vermeil wears better than standard plating, but water and cosmetics still shorten the gold layer's life — a one-line care note in your packaging prevents most complaints.
44 styles, led decisively by earrings — most of the range — with necklaces, bracelets and one ring alongside. Merchandise it as a gold-earring destination and let the rest ride along.
Suggested retails run $58 to $229 with a median of $109, against a catalog-wide median of $49. Gross margins run 53% to 71%, median 65%. Expect a considered purchase: saved carts and second visits close these sales, not single-touch clicks.
Call it gold vermeil — that is both the selling point and the safe claim. Avoid wording that implies solid gold: vermeil's whole appeal is that it is honest about being real gold over sterling silver at an accessible price.
The single ring style in this collection is adjustable — it fits a range of finger sizes without a size variant, so there is no size chart and no size-exchange workflow. Elsewhere in the catalog a smaller set of rings syncs as fixed US sizes (US 6–9); if a ring lists no size variant, it is adjustable.
