
High-Impact Shine, Ethical Metals – How a Celebrity Stylist Turned Years of Red-Carpet Experience into a Jewelry Line Pros Swear By
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🎭 From Red Carpet to Brand Founder
Maya Lewis spent 12 years as a go-to stylist on Hollywood sets and award shows. One frustration followed her everywhere: statement jewelry either tarnished after a few wears or came from murky supply chains—while fine jewelry was priced out of reach for most productions.
So she asked herself: why not create the pieces she’d been hunting for her entire career?
💡 The Brand: STUDIO AURIC
Maya launched STUDIO AURIC to bridge the gap: red-carpet durability with transparent, planet-friendly materials. Every piece is crafted in recycled 925 silver or 18k gold-vermeil and built to survive hot lights, frantic quick changes, and endless camera flashes—without tarnishing skin or conscience.
Her hero product? The Lumi-Link Ear Stack—a modular cuff-and-stud set that clicks together for secure, all-night wear. Nickel-free, hypoallergenic, and lab-tested for fade resistance.
🚧 Her Challenge: No Time for Casting Minimums
Maya didn’t want to juggle overseas factories, finance huge molds, or sit on piles of unsold stock. She needed:
- Pro-quality, responsibly sourced pieces she could vouch for
- Full control over plating, engravings, and branded packaging
- A no-inventory, no-waste model to stay nimble between gigs
⚙️ Our Platform Made It Happen
With our private-label jewelry platform, STUDIO AURIC was live in weeks:
- Show-Ready Quality – Maya chose recycled-metal designs that passed her scratch-test and sweat-test on set.
- Branded Touches – She uploaded her logo, selected matte charcoal boxes with foil embossing, and named each SKU “Spotlight,” “Encore,” and “Golden Hour.”
- Shopify + Dropshipping – Her store launched fully integrated—orders route straight to production and ship worldwide while she styles her next shoot.
🔥 The Launch: Industry Buzz & Steady Sparkle
Maya soft-launched within her stylist network and posted behind-the-scenes reels of the Lumi-Link Stack on A-list clients.
- 400+ stylists applied for pro pricing in the first month
- Pieces appeared at two major film premieres within 60 days
- A global bridal stylist community pushed 1,800+ units in Q1
🎯 Why STUDIO AURIC Resonated
- Performance Meets Principles – Jewelry that holds up under pressure and aligns with modern ethics
- Founder Credibility – Maya’s track record gave instant trust among stylists and talent managers
- No-Waste Model – Made-to-order dropshipping kept SKUs fresh and eliminated overproduction
- Built for Pros, by a Pro – Maya solved problems she lived firsthand; the market felt it
🖤 Ready to Craft Your Own Pro-Grade Jewelry Line?
Our platform hands creators, stylists, and founders everything they need to launch ethical, branded jewelry that shines on and off set. Start with your vision, pick your pieces, upload your branding, and go live—zero inventory required.