Pro-Performance, Clean Formulas – How a Makeup Artist Built a Brand for the Industry She Loves
🎭 From Backstage to Brand Founder
Elena Park had been a professional makeup artist in LA for over a decade. She worked on set, backstage, and for bridal clients across the country. One problem followed her everywhere: most high-performance makeup was full of harsh ingredients—and most clean beauty wasn’t built to last under hot lights, sweat, or long wear.
That’s when she realized: why not make the product she’d been searching for her entire career?
💡 The Brand: STUDIO ETHICA
Elena created STUDIO ETHICA to blend what the industry needed: makeup artist-grade performance with clean, vegan formulations. Every product was designed to survive a full day on set, in the chair, or in front of the camera—without clogging pores, irritating sensitive skin, or harming the planet.
Her hero product? The Stay-Lock Liquid Liner—a deeply pigmented, ultra-precise, smudge-proof eyeliner formulated without carbon black or microplastics. Longwear you can trust. Clean beauty you can stand behind.
🚧 Her Challenge: No Time for Labs or Minimums
Elena didn’t want to start from scratch with a cosmetic chemist or spend months (and tens of thousands) on a minimum order. She wanted:
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Professional-level formulas she could stand behind
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The ability to control her packaging, shades, and branding
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A no-inventory, no-waste system so she could stay agile
⚙️ Our Platform Made It Possible
With our private-label platform, Elena made STUDIO ETHICA a reality in just a few weeks:
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Professional-Grade Formulas: She found high-impact, vegan products that passed her wear tests with flying colors.
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Tailored Branding: Elena uploaded her custom logo, selected matte black and gunmetal packaging, and gave each SKU a runway-ready name like Jetset, Graphite Edge, and Backstage Black.
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Shopify + Dropshipping: Her storefront launched fully integrated and ready to fulfill globally—no storage, no shipping, no stress.
🔥 The Launch: Industry Buzz + Steady Growth
STUDIO ETHICA wasn’t built for virality—it was built for credibility. Elena soft-launched it within her artist network and posted behind-the-scenes reels showing the Stay-Lock Liner in action on clients.
The results?
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Over 500 makeup artists signed up for pro pricing in the first month
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Her liner was used at three LA Fashion Week shows within 90 days
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A global bridal makeup community picked it up and helped push 2,000+ units sold in the first quarter
🎯 Why STUDIO ETHICA Resonated
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Pro-Performance with a Conscience: Finally, products that worked hard and stayed ethical
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Founder-Driven Trust: Elena’s story gave the brand real authority in the pro community
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No-Waste Model: Dropshipping meant she didn’t have to overproduce or guess at demand
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Designed for the Industry: She didn’t guess what artists needed—she was the artist
🖤 Ready to Build Your Own Pro-Grade Beauty Line?
Our platform gives creatives, artists, and founders everything they need to create clean, branded products that perform. Start with your vision, choose your formulas, upload your branding, and go live—no inventory needed.