How a Micro-Influencer Turned Her Aesthetic Into a Full-Fledged Beauty Brand in Just 30 Days
✨ Background: From Content to Commerce
Jasmin Rivera, a 26-year-old content creator based in Austin, Texas, had grown a loyal following on Instagram and TikTok by sharing her moody, minimal makeup looks—ethereal skin, bold eyes, and soft metallics. Her audience adored her “celestial chic” vibe and kept asking, “What highlighter is that?” or “Where can I get that soft mauve lip?”
She didn’t just want to drop affiliate links—she wanted to own the brand.
🪐 Brand Vision: LUNA ERA
Jasmin envisioned LUNA ERA as a modern celestial beauty brand. Her idea: high-performance, vegan products that radiated softness, shimmer, and confidence without overcomplication. Her brand would be for the dreamers—the creatives who didn’t want 15-step routines, just effortless glow and a little magic.
Her signature product? A Moonbeam Multi-Stick—a creamy, iridescent stick for cheeks, lids, and lips in tones like rose quartz, halo gold, and amber dusk. No brushes, no fuss, all glow.
🚫 The Challenge
While Jasmin had the aesthetic, the content, and the demand, she didn’t have the infrastructure. She didn’t want to pour thousands into inventory or go through complex manufacturing.
She needed speed, quality, and full creative control—without the hassle of warehousing or formulation.
✅ The Launch: Powered by Our Platform
Using our B2B private-label platform, Jasmin brought LUNA ERA to life fast:
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Product Customization: Jasmin selected high-performance, vegan formulas that matched her vision—shimmery, skin-safe, long-lasting.
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Branded Aesthetic: She uploaded her moon-phase inspired logo, selected matte lavender and silver-accented packaging, and crafted product names true to her celestial theme.
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Shopify Setup + Dropshipping: Within a week, her Shopify store was live and ready for global orders—no upfront inventory needed.
🚀 Impact: Building a Brand with Her Audience
The launch was entirely organic. Jasmin posted a teaser reel of her swatching the Moonbeam Multi-Stick on TikTok with dreamy music, soft lighting, and a caption: "Made this for the girls who always keep the glow on."
It went viral.
In 3 weeks:
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She sold out her first 300 units of Moonbeam.
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Got picked up by an indie beauty blog.
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Was featured in two influencer-curated gift guides.
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Expanded into a second product—a Lip Veil Gloss infused with moonstone shimmer.
🌙 Why LUNA ERA Worked
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Built-In Audience: Jasmin knew her aesthetic and her audience intimately.
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Effortless Launch: Our platform gave her the ability to launch quickly, with full creative freedom.
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Visual Identity: Everything—from product design to unboxing—was visually sticky and designed for social sharing.
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Clean & Ethical: Every product was vegan, cruelty-free, and delivered in eco-conscious packaging.
✨ Thinking About Launching Your Own Beauty Brand?
Whether you're an influencer, entrepreneur, or creative with a dream, our platform helps you launch a fully-branded, high-quality cosmetics line—fast. Upload your vision. We'll handle the rest.