From Passion to Product – How Maya Launched a Mindful Jewelry Brand Built for Women on the Move

Meet Maya: A Wellness Coach on a Mission

Maya, a 32-year-old holistic wellness coach from London, dreamed of jewelry that could keep pace with her clients’ lives—yoga at 6 a.m., HIIT at lunch, meetings through sunset. She wanted pieces that felt intentional, endured sweat and motion, and reflected the grounded mindset she teaches.

Her Brand: Glow & Grounded

More than a name, Glow & Grounded is a philosophy: jewelry that balances radiance with rootedness. Every design is lightweight, nickel-free, and crafted from recycled 18 k gold vermeil or sterling silver—so active women can shine without compromise.

Standout piece: the All-Day Aura Hoop—ultra-slim, sweat-proof huggie hoops with a scratch-resistant satin finish and hidden hinge. They stay put through vinyasa flows and evening events alike. No snag, no tarnish—just effortless polish.

The Challenge: From Idea to Reality

Maya had no factory contacts or warehouse. What she did have was:

• A clear niche of active, mindful women
• A loyal coaching community ready to support her launch
• A vision for ethical, minimalist jewelry

The Solution: Our B2B Jewelry Platform

Using our private-label platform, Maya transformed her concept into a fully launched brand in < 4 weeks:

1. Tailored Product Selection – She chose recycled-metal bases and hypoallergenic clasps that met her performance standards.
2. Fully Custom Branding – Maya uploaded her terracotta-toned logo, selected recyclable kraft boxes with embossed copper foil, and created earthy product cards.
3. Shopify Integration – Her store went live in days, with global dropshipping—no inventory management needed.

The Results: Real Impact in Real Time

• 1,800+ Aura Hoops sold in the first two months
• Featured in two wellness subscription boxes
• Expanded into a “Mindful Stack” bundle: matching pendant and adjustable bracelet

Why Glow & Grounded Stands Out

• Movement-Ready – Jewelry designed to survive sweat, stretch, and long days
• Fast, Ethical Launch – Recycled metals, plastic-free packaging, zero overproduction
• Authenticity – Maya’s lifestyle and coaching ethos are woven into every SKU
• Simplicity – Minimalist designs that slip on once and stay flawless all day

Have a vision for your own active-lifestyle jewelry line?

Our platform lets creators launch fully branded, sustainable collections—fast. Upload your concept; we’ll handle the rest.