From Passion to Product – How Maya Launched a Mindful Beauty Brand Built for Women on the Move
Meet Maya: A Wellness Coach on a Mission
Maya, a 32-year-old holistic wellness coach from London, had a vision: to create a makeup brand for active, health-conscious women—those who needed products to match their lifestyle of yoga, HIIT, long days, and intentional living. Her goal? To bring something unique to market that went beyond the standard clean beauty pitch.
Her Brand: “Glow & Grounded”
More than a name, Glow & Grounded became a philosophy. Maya’s brand focused on products designed to simplify routines without sacrificing performance or ethics.
Her standout product? The All-Day Wear Brow Balm—a vegan, smudge-resistant brow styling balm made with plant-based waxes and a subtle tint to hold and define all day, even through sweat and movement. It was compact, minimalist, and designed for touch-free application. No brushes, no fuss—just sleek brows that lasted.
The Challenge: From Idea to Reality
Maya didn’t have a cosmetic lab, a fulfillment team, or time to manage logistics. What she did have was a clear niche, a loyal following, and a brand idea rooted in her coaching experience.
The Solution: Our B2B Cosmetics Platform
Using our platform, Maya transformed her vision into a fully launched brand in under four weeks:
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Tailored Product Selection: She found high-quality white-label formulas—like the All-Day Wear Brow Balm—that aligned with her brand’s values.
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Fully Custom Branding: She uploaded her “Glow & Grounded” logo, chose recyclable, matte finish packaging, and designed minimalist earthy labels.
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Shopify Integration: Her storefront was live in days, connected to global dropshipping with zero inventory handling on her end.
The Results: Real Impact in Real Time
Maya’s product quickly caught on with fitness instructors, yoga studios, and active women looking for a simple but effective product.
In just two months:
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She sold 1,800+ units of the Brow Balm.
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Her brand was featured in two wellness subscription boxes.
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She expanded to a curated bundle featuring a vegan lip tint and setting spray.
Why Glow & Grounded Stands Out
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Unique Niche: Beauty for movement—simple, long-wear, ethical products for the active woman.
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Fast, Ethical Launch: No compromise on quality, ethics, or time-to-market.
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Sustainable Beauty: All packaging was eco-conscious, and every product was vegan and cruelty-free.
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Authenticity: Maya’s own story and lifestyle were baked into every part of the brand.