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A comprehensive guide featuring over 50 necklace brand name ideas categorized by aesthetic, complete with meanings, strategic selection criteria, and availability checklist.
Updated:
February 12, 2026
Author：
Yi Cui
You’ve designed the perfect necklace, sourced your materials, and are ready to build your empire. But there’s one thing standing in your way: the perfect brand name. Choosing a name can feel as permanent as a tattoo, and the pressure to get it right is immense. You need a name that’s memorable, reflects your unique style, and is actually available for you to own.
That’s where this guide comes in. We’re not just giving you a list of generic names; we’re giving you over 50 steal-worthy necklace brand name ideas complete with their meanings, organized by the most popular brand aesthetics. Whether you’re launching a luxury, minimalist, modern, or romantic necklace line, you’ll find a name that feels professional, resonates with your target audience, and gives you the confidence to launch.
A luxury brand name must convey opulence, heritage, and an unwavering commitment to quality. It should sound expensive, timeless, and exclusive. These names evoke a sense of grandeur and are designed for necklaces that are positioned as investment pieces.
Minimalist brand names should be clean, simple, and intentional. They often use short words, negative space, and concepts of purity or essence. These names are perfect for brands specializing in delicate chains, geometric pendants, and everyday, layerable pieces.
Want to see how these names would look on actual necklace packaging? Explore Branvas’s Brand Studio to visualize your brand.
Modern brand names feel current, energetic, and often a bit edgy. They might use technical or scientific terms, abstract concepts, or words that convey movement and innovation. These names are ideal for brands that follow trends, use bold designs, and appeal to a fashion-forward audience.
Romantic and elegant names are soft, beautiful, and often have a poetic or lyrical quality. They frequently draw from nature, literature, and terms of endearment. These names are perfect for bridal jewelry, charm necklaces, and pieces with a delicate, feminine aesthetic.
Feeling inspired? Before you commit, it’s crucial to move from a gut feeling to a strategic decision. A great name does more than just sound good; it works hard for your business. In our experience at Branvas, the most successful brands are built on names that are not only creative but also strategically sound. To help you choose with confidence, we developed the 4-Factor Naming Scorecard.
This framework, adapted from principles of branding and naming psychology, helps you evaluate your top choices objectively. [1] [2]
FactorDescriptionScoring (1-5)1. MemorabilityIs the name easy to recall, pronounce, and spell? Short, rhythmic, and evocative names score higher. Avoid complex spellings or tongue-twisters.1 = Forgettable, 5 = Unforgettable2. RelevanceDoes the name align with your brand’s style (luxury, minimalist, etc.) and product? It should tell a story or evoke an emotion that connects to your necklaces. [3]1 = Irrelevant, 5 = Perfectly Aligned3. DifferentiationDoes the name stand out from competitors? A distinctive name prevents market confusion and helps you carve out your own niche.1 = Generic, 5 = Highly Distinctive4. AvailabilityIs the name legally and digitally available? This includes the domain name (preferably .com), social media handles, and, most importantly, the trademark.1 = Unavailable, 5 = Fully Available
How to Use the Scorecard:
This process transforms a subjective choice into an objective analysis, ensuring your chosen name is not just a personal favorite but a powerful business asset.
Finding a name you love is only half the battle. The other half is ensuring you can own it. Before you print a single business card, run your chosen name through this essential availability checklist.
Disclaimer: This checklist is for informational purposes and does not constitute legal advice. We strongly recommend consulting with a legal professional for comprehensive trademark guidance.
Your domain name is your digital storefront. While alternative extensions like .co or .shop are available, a .com domain is still the gold standard for credibility. [4]
Consistency is key for brand recognition. You want your customers to find you easily on every platform.
This is the most critical step. A trademark protects your brand name from being used by others in your industry. A preliminary search can save you from costly legal issues down the road.
Choosing a name is a huge milestone, but it’s also just the beginning. Now it’s time to bring your brand to life. This is where many entrepreneurs get stuck, facing the overwhelming tasks of product sourcing, designing packaging, and figuring out shipping logistics.
This is precisely the problem Branvas was built to solve. As a Brand-as-a-Service platform, we handle the entire backend of your business, so you can focus on what you do best: building your audience and growing your brand.
Branvas handles product sourcing, custom packaging, and fulfillment for your necklace brand—so you can launch in weeks, not months. Explore Branvas Solutions
You can perform a preliminary search for free using the USPTO’s TESS database. For a comprehensive search, it is highly recommended to hire a trademark attorney who can conduct a detailed analysis and advise on your name’s registrability.
Generally, no. Including “necklace” can be limiting if you ever decide to expand your product line to include earrings, bracelets, or rings. A more abstract or evocative name provides greater flexibility for future growth.
Yes, but it can be a costly and confusing process for your customers. A rebrand involves updating your domain, social media, packaging, and all marketing materials, and you risk losing the brand equity you’ve built. It’s best to invest the time to get the name right from the start.
Both are important, but a memorable name often has more long-term value. While a .com is ideal, a truly great name can succeed with a .co or other extension. However, if your top name choice has a taken .com that belongs to a direct competitor, it’s best to choose a different name to avoid confusion.
As of early 2026, the USPTO filing fees for a standard trademark application typically range from $250 to $350 per class of goods. Legal fees for an attorney to handle the process can range from $500 to $2,000 or more, depending on the complexity of the search and application.
[1] Lowrey, T. M., Shrum, L. J., & Dubitsky, T. M. (2003). The relation between brand-name linguistic characteristics and brand-name memory. Journal of Advertising, 32(3), 7-17.
[2] Watkins, A. (2019). Hello, My Name Is Awesome: How to Create Brand Names That Stick. Berrett-Koehler Publishers.
[3] Earle, P. (2019). How to Create a Brand Name That Works. Kellogg Insight. Retrieved from https://insight.kellogg.northwestern.edu/article/how-to-create-a-brand-name-that-works
[4] ICANN. (2017). Good Practices for the Registration and Administration of Domain Name Portfolios. Retrieved from https://www.icann.org/en/blogs/details/good-practices-for-the-registration-and-administration-of-domain-name-portfolios-part-i-30-5-2017-en
[5] United States Patent and Trademark Office. (n.d.). Search our trademark database. USPTO. Retrieved from https://www.uspto.gov/trademarks/search