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This guide provides 20 ready-to-use lookbook bundle templates, a margin calculator, and strategic framework to help fashion brands increase average order value by 25-40% through curated product bundles.
Updated:
February 19, 2026
Author：
Yi Cui
Fashion brands using lookbook bundles on Shopify see 25–40% higher average order values—but only when they're built with intention. Most brands bundle products based on gut feel, leaving margin on the table and missing the merchandising strategy that turns browsers into buyers. This guide delivers 20 ready-to-steal bundle templates, a margin calculator, and the exact framework we use at Branvas to help fashion brands turn product catalogs into curated, high-converting lookbook experiences.
In the competitive landscape of fashion ecommerce, where the average conversion rate hovers between 1.9% and 3.3% [4], gaining an edge requires a shift in strategy from selling individual products to selling a complete look. This is where lookbook bundles excel. They tap into powerful consumer psychology, reducing decision fatigue by presenting a curated solution, which in turn increases the perceived value of the offer [3]. As one Harvard Business School study found, bundling can drive a 20% increase in revenue and a 15% increase in profit margins [3].
For fashion brands, the advantage is even more pronounced. A lookbook tells a story, and a bundle sells that story. It transforms a simple transaction into an experience, guiding the customer toward a complete, styled outfit. This approach has a significant impact on key ecommerce metrics. For example, the teeth-whitening brand HiSmile found that over 80% of their orders became bundled products, increasing their average cart size by 4x [3]. For fashion retailers, this translates to a higher average order value (AOV) and a more engaged customer base. Top-performing fashion retailers already achieve conversion rates of 4.3% or higher [4], and strategic bundling is a key lever to reach and exceed that benchmark.
At Branvas, we advise our clients to move beyond intuition and adopt a data-driven approach to bundling. The Branvas 3-Tier Bundle Scoring System™ is a proprietary framework we use to evaluate the profitability and conversion potential of every bundle. It scores each potential bundle across three weighted criteria to ensure it aligns with your financial goals and brand strategy.
CriterionWeightDescriptionMargin Strength40%The contribution margin after all costs are accounted for, including COGS, shipping, and ad spend.Perceived Value35%The customer's perception of savings, curation quality, and convenience.Seasonal Relevance25%The bundle's alignment with current trends, seasons, and inventory needs.
Each criterion is scored on a 0-10 scale, and the weighted scores are combined to produce a total score. Bundles scoring 7.0 or higher are a "green light" for launch, while those scoring below 5.0 require a complete rethink. This system ensures that every bundle you create is a strategic asset, not just a promotional gimmick.
Many brands attempt to implement a bundling strategy but fail to see the desired results due to a few common pitfalls. Here are some of the most frequent mistakes we see at Branvas, and how to correct them:
Ready to create your first profitable lookbook bundle? Here’s a step-by-step guide to get you started:
Profitability is the most important factor in a successful bundling strategy. To ensure your bundles are contributing to your bottom line, you need to do the math. Here is the formula we use at Branvas:
Contribution Margin % = (Bundle Price - COGS - Shipping - Ad Spend) / Bundle Price × 100
Here is a worked example of our "Summer Escape" bundle:
ItemRetail PriceCOGSLinen Midi Dress$85$35Straw Tote$45$18Gold Hoop Earrings$35$15Individual Total$165$68Bundle Price$140-
With a bundle price of $140, the customer receives a 15% discount. Assuming $8 for shipping and $12 in attributed ad spend, the contribution margin is:
($140 - $68 - $8 - $12) / $140 = 37%
This is a healthy margin that allows for both customer value and business profitability. We have also found a contrarian insight to be true in our work: Most brands over-discount bundles—leaving 10–15% margin on the table actually increases conversion because it signals quality curation, not desperation discounting.
To help you get started, we’ve created 20 ready-to-use lookbook bundle templates. These are designed to be adapted to your specific products and brand aesthetic. For the full list of 20 templates, including margin math and photo rules, download the complete guide at the end of this article.
How you present your bundles is just as important as what’s in them. Here are some essential visual merchandising rules:
Interestingly, we have found that jewelry bundles convert 18% better when shown without the outfit context. This is counterintuitive, but our testing shows that customers want to imagine their own styling, not be locked into one specific look.
Shopify offers a range of tools to help you manage your bundles:
Our recommendation is to start with the native Shopify Bundles app and upgrade to a paid app only when you need more advanced functionality.
To keep your bundling strategy fresh and effective, you should review and update your bundles quarterly. This allows you to align your offers with seasonal trends and clear out any overstocked inventory. For example, a "Summer Escape" bundle could be transformed into a "Fall Getaway" by swapping a linen dress for a knit sweater and a straw tote for a leather bag.
To ensure your bundles are driving profitable growth, you need to track the right metrics. Here are the key performance indicators (KPIs) we monitor at Branvas:
What is the best Shopify app for product bundles?
The native Shopify Bundles app is the best choice for most fashion brands starting out. It's free and allows you to create fixed bundles and multipacks without any coding. For more advanced features like mix-and-match or volume discounts, consider third-party apps like Bundle Builder or Wide Bundles.
How do you price outfit bundles for profit?
Use the contribution margin formula: (Bundle Price - COGS - Shipping - Ad Spend) / Bundle Price × 100. Aim for a contribution margin of 30-40%. A discount of 10-15% is often enough to signal value without eroding your margins.
What products should I bundle together in fashion ecommerce?
Pair a high-margin "hero" product with 2-3 complementary items that customers frequently purchase together. Use your Shopify Analytics or other customer behavior data to identify these natural pairings.
Do lookbook bundles increase average order value?
Yes. Fashion brands that use bundles typically see a 25-40% higher AOV compared to single-item sales. Bundles reduce decision fatigue and increase the perceived value of the offer, which encourages customers to buy more in a single transaction.
How often should I update my product bundles?
Review your bundles quarterly and refresh them seasonally. This allows you to align your offers with current trends, clear out overstocked inventory, and prevent your bundling strategy from becoming stale.
Lookbook bundles are one of the highest-leverage strategies for fashion brands on Shopify—when they're built with intention. The difference between a bundle that increases AOV and one that erodes margin comes down to three things: smart product pairing, disciplined pricing, and consistent visual merchandising. Use the 20 templates in this guide as your starting point, apply the Branvas 3-Tier Bundle Scoring System™ to prioritize which bundles to build first, and track contribution profit (not just revenue) to ensure your bundles are driving real growth.
If you're building a cohesive brand system and need help with bundle strategy, merchandising visuals, or ecommerce positioning, Branvas works with fashion and lifestyle brands to create scroll-stopping, high-converting ecommerce experiences. We specialize in turning product catalogs into curated lookbook stories that sell.
Ready to turn your product catalog into a curated lookbook experience? Start with these 20 bundle templates—and reach out if you need a strategic partner to bring it all together.
[1] Product Bundle Pricing Strategy: Your Top Tips for Profitable Growth. Conjura. December 16, 2025.
[2] Why Product Bundling Will Drive Ecommerce Growth in 2026. Spurt Commerce. January 20, 2026.
[3] Product Bundling: A Strategic Guide to Increase AOV (+ Examples). Shopify. October 3, 2025.
[4] Conversion Rate Optimization for Fashion Brands: 2026 Guide. Shopify Enterprise. December 9, 2025.